Ok, we’ll admit it….the website redesign took longer than expected. Trust us, it was never our intention to test your patience like that. Though I’ve got a hundred and one better ways of doing it. I’m kidding, of course!
Without going into details, I would only say that everything that can go wrong, went wrong. As a matter of fact, it went horribly, majorly wrong – except the design aspect becos’ my designer gets everything right on point. She’s like a mind reader!
Like all facelifts (the kind that involve a doctor and a scalpel included), a vision is always vital before a transformation – I mean isn’t it scary to go into surgery without a sense of the “after”?
Our website’s nip/tuck journey is no exception too! Except a) we’re in the good hands of my awesome designer, b) “after” shock doesn’t result in screams and tears and c) changes are totally reversible and painless.
To not even remotely bore you with a creative brief presentation (not that it’s boring), let’s cut to the chase behind the new design concept, shall we?
With a new branding direction in place, it’s without a doubt that our new site design took a 360 degree makeover to be collectively positioned to represent our brand in a more cohesive voice.
Our design concept conveys the soul of our brand where the spirit of individuality is subtly captured within a generous dash of glamour, a hint of eclecticism and a touch of theatricality.
Here’s the mood board that I gave my designer.
This overhaul is more than just a cosmetic makeover. New features are added too!
For one, we’ve made collecting Style Points easier and more fun!
In addition to purchasing, signing up as our member and referring your friends to us, you can now:
Wanna know more about Style Points? Click here to find out!
The techie upgrade continues to our payment gateway too. I understand some of you might not have access to credit cards or feel insecure about using your credit cards online. We heard your request so we’ve incorporated eNETS Direct debit - a secure and reliable method of payment – to our current selection. Local consumers can now shop without worries!
As if these utterly wonderful changes/additions weren’t enough already, we’re tossing in a sale!
Yup, a sale! Enjoy 40% off all apparels except New Arrivals till the end of September! So hurry now, check out our newly revamped site and score some rad clothes while doing so!
Oh! Don’t forget to sign up as a member to enjoy all the fabulous benefits of Style Points! This membership is free and you can sign up without making any purchase.
You’ll never regret the membership. Pinky swear.
P.S. If you’re wondering what happened to the posts between July to present, they disappeared from the front end after a server migration. For some odd reasons they’re not showing up though the posts are all in our database (cPanel X). We just can’t seem to get them to appear! It’s simply frustrating!
